I'm Katie, a marketer and designer on the Gold Coast. I bring strategy, design and identity together for founder-led businesses that want to look as established as they are.
"Good brands are built through restraint and consistency. The quietest ones often say the most."
Katie JeanEvery engagement is scoped and priced as a project, so you know the investment from the start.
A clear plan built around where your business is now and where it should go next.
Social that looks consistent, sounds like you, and is planned months ahead.
Pieces made with care, to your guidelines or to new ones, always on brand.
Identities for new businesses and campaigns, from first mark to finished guidelines.
Strategy, social, print and identity for founders across construction, property, social impact, lifestyle and tech.
Brand direction and marketing strategy for an emerging premium glazing brand. I shaped its look and feel, wrote the social playbook and content plans, directed the photography, designed the business cards, and brought in and coordinated the website contractors.
Business cards, front and back, designed to the existing Elysium brand
Repositioning a construction brand. I ran leadership sessions to define its value proposition, brought its values into how the team works, and turned LinkedIn from project updates into culture, leadership and employer storytelling.
Sociii helps single mums rebuild their lives. As Partnerships Manager, I brought the charity into Niclin's wider business in a way that feels genuine, lead partner outreach with schools and not-for-profits, run fundraising and community events, and produce the monthly newsletter.
Twelve months of social for the Road Tour campaign, pairing organic storytelling with targeted paid boosts to turn attention into website visits. Plus content calendars, a brand style guide and the website launch.
A trifold brochure and business cards designed end to end for a Brisbane double glazing company with 25 years behind it, plus social content including customer review posts and reels.
Business cards, front and back, designed to the existing Winsulation brand
The quiet-luxury dog accessories brand I founded in 2025. I built everything: identity, packaging, product and lifestyle photography, website, social, collaborations like Velvet x ROAMER, Meta ads and Klaviyo email.
A short engagement with a Hong Kong app that connects runners with paid pacers. Brand messaging and a social template system for the launch, the launch event deck, and a full homepage redesign, designed and prototyped ready for the rebuild.
Consistent, well-planned marketing shows up in the numbers.
From the founders and directors I've worked with.
"What sets Katie apart is that she doesn't just focus on marketing output. She understands how a business needs to show up in practice and brings a strategic lens to how we position ourselves."
"Through well-managed, consistent campaigns, we saw a significant increase in our profile and engagement across platforms. Katie is not only highly capable and proactive, but also a genuinely delightful and caring individual."
"Katie is proactive, organised and easy to work with. She takes ownership of what she is responsible for and is always looking for ways to improve and elevate the brand."
Calm, organised and easy to work with, whether you're a founder or an agency team.
At home inside style guides and agency processes, so every piece stays consistent with the brand.
Editable Canva templates, playbooks and brand kits, so your team can keep going after the project ends.
AI helps with research, drafts and prototypes, which keeps projects efficient. Final brand imagery stays human made.
My first marketing role was at Little Oak, working side by side with its founder. It taught me how personal a brand is to the person who builds it.
Since then I've worked across growth strategy, partnerships and design for startups, local businesses and agencies, and I founded my own brand, ROAMER. I'm also a mum of two, so I know how much founders juggle, and I keep things clear, calm and on time.
I've spoken at Sociii events and was a guest on the Beanstalk Podcast with Sociii.
Share a little about your business and what you have in mind. I'll reply within two working days.
Social
Feeds I've planned, created and managed, each one built to its own brand.